Gamaveria is an up incoming succulent shop located in the Midwest for everything needed for succulents. During the pandemic, many people resorted to bringing in these desert plants as a quarantine buddy. Gamaveria is all about providing the best quality and science for the plants. The commercial features a series of shots based around the care for the plants along with a narration of the brand as a whole. The logo is inspired by the family known as Crassulaceae with a scientific addition using the typeface for the logo.